DRX Officially Launches DRX Token, Expands into Digital Assets

DRX, an Indonesian company known for integrating Near Field Communication (NFC) technology with premium sportswear and blockchain innovation, has officially entered the digital asset market by launching DRX Token. The launch event took place at St Regis Hotel, Jakarta, on March 3, 2025.

In an official statement, DRX Founder & CMO, Kash Topan, alongside Co-Founder & CEO, Sanjev VR, emphasized that the introduction of DRX Token marks a major milestone in the company’s journey. Having successfully established DRX Wear in the sports apparel industry, DRX is now expanding into the crypto asset sector.

"Today, DRX Token is officially launched. This is an incredible milestone, and we have secured full regulatory approval. We are excited about this new chapter," said Kash Topan.

DRX has already made a name for itself in Indonesia’s sports industry. Through its DRX Wear business line, the company is the official apparel partner for four Liga 1 clubs: Dewa United FC, PSM Makassar, Persik Kediri, and PSIS Semarang. It also supports Liga 2 club PSKC Cimahi.

Protecting the Sports Industry from Counterfeit Products

The launch of DRX Token aims to create a fully integrated digital ecosystem through the DRX Sportnet application. This ecosystem connects DRX Wear, DRX Sportnet, and DRX Token within a single platform, designed to protect the sports industry from the circulation of counterfeit merchandise that harms clubs and industry stakeholders.

Kash emphasized that DRX Token is not just a digital asset but also a real-world innovation powered by NFC technology, allowing consumers to verify product authenticity.

"We are not just launching a token. Our NFC technology enables customers to verify product authenticity directly via DRX Sportnet. Additionally, we are developing a superapp that will integrate DRX Token, gaming features, and AI-powered services in the future," he added.

With this initiative, Kash hopes that DRX, as an Indonesian-founded company, can contribute to addressing global financial innovation challenges.

To broaden market access, DRX Token is set to be listed on Indodax, a regulated Indonesian cryptocurrency exchange, starting March 7, 2025. This move underscores DRX’s commitment to compliance while expanding DRX Token to a wider audience.

Full Support from Bappebti and Parliament

The launch of DRX Token has received positive responses from regulators. Tirta Karma Senjaya, Head of the Commodity Futures Trading Regulatory Agency (Bappebti), attended the event representing Trade Minister Budi Santoso. He confirmed that DRX Token is now officially listed as a legally tradable crypto asset in Indonesia.

"DRX Token is a proud local crypto asset. We hope its growth will inspire young innovators in the technology sector. By 2030, Indonesia aims to accelerate its digital economy," said Tirta.

Similarly, Kamrussamad, a member of Indonesia’s House of Representatives (Komisi XI DPR RI), praised young entrepreneurs for pushing financial technology innovations, particularly in the crypto sector.

"It is great to see young innovators advancing financial technology, especially in the crypto space. We will continue to support this transition, especially with regulations now under OJK's supervision. Komisi XI will keep pushing for a stronger crypto asset ecosystem in Indonesia," said Kamrussamad.

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