XLSMART Officially Launched, Ushering in a New Era of Digital Connectivity in Indonesia

Jakarta – PT XLSMART Telecom Sejahtera Tbk (IDX: EXCL) officially emerged on Thursday, April 17, 2025, as a unified telecommunications powerhouse. The company is the result of a merger between PT XL Axiata Tbk, PT Smartfren Telecom Tbk, and PT Smart Telecom, combining forces to redefine the future of Indonesia’s digital landscape.

The establishment of XLSMART marks a major milestone in the nation’s digital transformation journey. The new entity is set to accelerate innovation, expand connectivity, and enhance customer experience across the archipelago.

Rajeev Sethi, President Director and CEO of XLSMART, described the launch as a critical step toward achieving the company’s mission of connecting Indonesians for a better life.

"We are bringing together the complementary strengths of XL Axiata and Smartfren under one unified leadership and a shared vision—to lead Indonesia’s digital transformation," said Rajeev in an official statement on Friday (April 18, 2025).

XLSMART will continue to operate its flagship brands—XL, AXIS, and Smartfren—while also offering tailored services to SMEs and corporate clients through "XLSMART for Business."

New Leadership Structure Reflects Shared Governance

Citing a report from detik.com, As part of the consolidation, a new Board of Directors and Commissioners has been appointed, reflecting a balance of leadership from the merging entities. The structure emphasizes strong governance, customer-centric decision-making, and long-term innovation.

"This isn’t just a merger—it’s a giant leap forward for Indonesia’s digital ecosystem," Rajeev added.

With over 94.5 million subscribers, a combined market share of 25%, and projected proforma revenue of IDR 45.8 trillion, XLSMART is positioning itself to become the most beloved telecom brand in Indonesia by 2027.

A Bold New Brand Identity

XLSMART also unveiled its new corporate identity, highlighted by the ‘Infinity World’ logogram—symbolizing limitless connectivity and boundless possibilities in the digital era. The tagline “Together, Moving Beyond Limits” captures the collaborative spirit of the merger and the company’s aspiration to build a smarter, more connected Indonesia.

“This identity represents who we are and what we aim to build—a thriving digital future for Indonesia,” said Rajeev.

XLSMART's latest updates on products, services, and developments can be found at www.xlsmart.co.id and via social media on X @xlsmart_id.